THE PROBLEM
The stockpiling of unused/discarded but functioning electronic devices like phones, cameras, gaming consoles, etc., at home has become an issue today. Because these devices are still fully functional, their disposal may not be a viable option. In such cases, people are faced with the question: What do I do with these devices in order to declutter my house/workspace??
This is where Zhiffy comes into the picture:
Zhiffy was launched as a solution to these problems and more. This online platform not only allows you to sell all the old devices you have, but it also helps people afford to buy those devices, refurbished, at a much lower price-all while making sure that the environment remains healthy and sustainable!!
Zhiffy is an E-Commerce platform with a twist. At Zhiffy, the business strategy is based on the concept of Re-Commerce or Reverse Commerce which means to resell previously owned goods after refurbishment.
Here, you get to sell your old gadgets for the best price while simultaneously making sure that you get the best deals on any new gadget you may be looking to buy.
THE TEAM
The team at the time consisted of me as the sole designer.
MY ROLE
I was in charge of the UX design as well as the interface design.
KEY GOAL
To make the buying and selling of refurbished goods, efficient.
MY ROLE
When I interned at zhiffy, the company was still in its developmental phase and as a result, I was the sole User Experience designer as well as the Interaction designer. I was assigned tasks by superior who is the CEO of the company.
As the main experience designer, I was required to:
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Understand the business for which I would be designing the product
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Conduct the user research through user interviews by forming a comprehensive questionnaire.
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Compile my findings in a comprehensive form by Analysis.
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Form User Personas and User Scenarios to justify the Task flow that was created.
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Wireframing was the next step. After iteratively perfecting the wireflows with the superior, I finally got the colors approved and moved onto the final Interaction Designs that would be developed as part of the application.
UNDERSTANDING THE USER
In order to collect information that was to be analysed, I presented the questionnaire to 15 individuals (contact, as well as resources, were limited due to quarantine conditions) whose responses were recorded individually to be compiled. This data was documented as follows:
The image on the left shows the User Insights acquired from the analyzed data. from the User research, it was gathered that, among the demographic that included people between the ages of 18 to 40, most expressed the desire to sell the devices they were no longer using, in order to get some form of value out of it. The students interviewed were interested in buying devices for a lower price that fit their budget. The common issue faced by the majority of the people was that it was hard to trust refurbished devices because of frauds.
On the right are two user personas that were developed based on the findings.
User Insights
User Personas
The Common Problem:
The most important issue that i noticed among the would-be customers was the trust issue regarding the quality and authenticity of the refurbished item and the seller who is in charge of it. If resolved, this would make people more likely to buy refurbished items
BREAKING DOWN THE PROCESS
Next came the task flow and after carefully mapping every step that we could consider, we began designing the wireframes.
Here, the task flow details the ideal interactions that the customer goes through while either putting up a certain device for sale or while purchasing a refurbished item from the application.
I then came up with wireframes and designs that aim to address all the issues that were identified during the User Research and Analysis phase of the process.
Task Flow
Wireframes
Guarantee against frauds
In order to get people to trust the platform and promote the sale of refurbished goods, Zhiffy only has listings showing verfied products from trusted sellers and makes it known to the customers that if the item is not as described, then they get their money back!
Spreading the awareness of sustainability
The sale of refurbished goods can help with reducing the waste generation and promotes Circular Economy. Sustainability also promotes a better way of living life. We made it a point to keep customers aware of this.
Alternating Cart and Sell Summary pages for easy navigation
Since the app allows customers to sell as well as buy products, we had to take special care to properly segregate the respective pages during the later stages of the transaction in order to avoid confusion.
